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Online Shopping

Posted by Elserainjel 0 Comment
In this era, technology is advancing rapidly especially in internet-based sales or as known as online shopping. Online shopping is a process that consumers buy things from a seller interactively through internet. From online shopping, you can see the details of the product such as the price, the picture, the review from their online shop site. Online shopping makes people shop easily because most people do not want to do something that is difficult or complicated. This proven by according to CupoNation, in 2018 online shopper reached 11,9% of the total population in Indonesia. It means that people in Indonesia chosed online shopping rather than offline shopping. The benefits of online shopping are saving time and energy also convenient.
Online shopping is time and energy saving. If you want to buy something but it is not reachable and you are busy, you can use online shopping. You do not have to go directly to the offline store. In offline store, you will take a lot of time choosing what you want, and it is tiring to walk from one store to another store. While in online shop, you do not have to walk because you can choose the product just with your smartphone. The average of online shop user in Indonesia spend their time around 4 minutes 9 seconds in online shop site. For example, if you are a employee of a company, you still can shop while in your desk work, or while having lunch. Especially there is many product that might not available in your city, so and it is cost lots of money to go overseas just to get something you want. That is why online shopping is a good way for you rather than buy the product that is far from you.
Another reason why people choose online shopping is more convenient. Online shopping is more convenient. You do not have to get ready or drive to the offline store.  Sometimes it is tiring that you have to get dress when you just want to take a rest. It is more comfortable for online shopper because you can do it wearing whatever you want and whenever you can. You might get into traffic jam and it is very annoying to wait for long time in the street with hot weather. Meanwhile in online shopping, you do not have to get through traffic jam, hot weather, rainy day, even windy day because you can shop comfortably in your house. You might having a free time to go outside but it is more convenient to be able to shop while watching television, watering your garden, or taking a rest after long day. It does not matter if you do online shopping early in the morning, before you go to sleep, or even in the middle of the night, because the time is flexible and you can take the time as much you want without worrying the offline store is closed.
Some people who do not use online shopping is because they are not certain about the products’ quality. People are not quite sure about the product because they do not see it directly but only from the picture. That is why it is hard to strongly believe in online shopping. It will be quite upsetting to know that your product is does not match the picture.. As an example, my brother ever bought a sweater, turned out that it does not match the original picture and the quality is not very good. My brother was so disappointed that he do not want to do online shopping anymore. This is a problem that happens lots of time but only small portion of people who complain to the owner, the rest are too lazy and just accepted the product. However, according to study there is 62% of consumers look for online reviews on a  product or service before making a purchase. This can be use to make sure about the certainty of the product before we buy it.
Another reason online shopping is not a good idea because it is possible to get scam or fraud. This happened because we do not go directly to the store and did not meet the owner or seller in real life, that is why it is hard to tell if the product is real or not. There is data from Ministry of Communication and Information (11 of September 2018) that there are 14.000 cases about online transaction fraud. However, we can check the product, address, and shipping process, or you can ask for the receipt number. Also, if you want to be more accurate, there is an application that can be use to monitor your package or you can find the website. Basically, you will be able to know where is your package at that moment and when they are going to arrive, so you can monitor your product from afar with the technology.
In conclusion, from the development of technology especially internet market, online shopping is one of the popular media used by people in Indonesia. Online shopping is well-known for everyone no matter how old they are. From young to old, online shopping is helpful because everything become more easier for them.
In this era, technology is advancing rapidly especially in internet-based sales or as known as online shopping. Online shopping is a process that consumers buy things from a seller interactively through internet. From online shopping, you can see the details of the product such as the price, the picture, the review from their online shop site. Online shopping makes people shop easily because most people do not want to do something that is difficult or complicated. This proven by according to CupoNation, in 2018 online shopper reached 11,9% of the total population in Indonesia. It means that people in Indonesia choosed online shopping rather than offline shopping. The benefits of online shopping are saving time and energy also convenient.
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